Well another iPhone announcement has come and gone. Already the Triple-A (Anti-Anything Apple) crowd has been remarkably vocal that Apple is merely playing catch up to the industry. I’m seeing predictions of the impending doom of the company. Proving once again the one thing more annoying than an Apple Zealot is an Anti-Apple Zealot.
I guess it’s time to give investors their money back and shut down the company.
We could have a rational look at the new phone.
For many it’s simply a case of playing the specs war again. It would be important to note that this is a battle that Apple has never participated in. Android users are the new “PC” in the PC vs Mac crowd, holding up specs as the primary reason why their platform is better than Apple’s. This is a complete waste of time, because as satisfied iPhone users and Apple will tell you, it is about solutions, not specs.
For Apple, the phone itself doesn’t matter as much as what you can do with it, and you can’t simply condense that down into a table of numbers.
A recent commenter I read on one site said:
“Still no Flash support.
No editing files on the go, everything has to be done through iTunes.
No SD memory slot.
Still have to use 3rd party hardware to do things Android phones do for free like DNLA-compatible device streaming.”
This is a prime example of the “educated” Android user.
No Flash Support…really this again? Apple isn’t the only company not supporting Flash, Adobe itself has moved away from Flash for Android devices, announcing support instead for HTML5.
Editing Files on the Go…I’m not sure what that means or what it has to do with iTunes. I can buy any song or stream any song from iCloud. I can do the same with documents. My iPhone backs up to the cloud. In fact I can’t remember the last time I connected my phone to iTunes.
The always missing SD Slot. People (non-iPhone users) have been complaining about this since the first iPhone. It reminds me of the naysayers predicting the downfall of Apple because they killed off the floppy drive. The SD card slot adds bulk and cost to devices, and for what purpose? More storage? These days, almost everything is cloud based, so local storage on my phone becomes relatively moot. I store almost no actual music on my phone these days. The number one use of storage on my phone has become photos. However, my entire photo library on my computer going back 7+ years is only 60GB…I have a 64GB phone, and I don’t carry my entire photo library with me. I delete rented movies after I’ve watched them, same with TV shows, and half the time I’m using my iPad not my iPhone to watch video. So why do I need an SD card slot?
As for DLNA, this doesn’t really affect me or a lot of iPhone users. Most devices coming out these days support AirPlay and DLNA, Bluetooth, or have other input options, like docks. My phone works well as a remote control, but I could care less about streaming audio from it. My music library is 110GB and I certainly don’t need the entire thing with me when I can stream a large portion of it.
The new iPhone seems underwhelming to some as they see it as playing catch up with what’s out there. As I already mentioned, I think you’ll find most iPhone users care about complete solutions, not just hardware specs. Personally, I think this is a great update.
I like that Apple is further refining the iPhone design. I don’t care if it’s radically different in form factor or not, as I’m quite happy with the current design. I do love that what they are doing with the iPod Touch and iPhone. Watch these two devices carefully, as they are on a path of convergence. Apple is clearly making refinements for thinner and lighter devices, not simply adding larger screens at the expense of making it a two-handed device.
They continue to experiment with new manufacturing processes and materials. It shows a trend of careful thought and planning to where Apple is heading. Each iteration of the iPhone is not simply thrown out there to see what will stick (unlike Samsung’s 64-ish Android devices). Apple is learning from each release about manufacturing, chip development, battery design and placement, energy usage, tactile and sensory feedback, etc. Most Anti-Apple zealots see this iteration as playing catch up, however they simply look at a spec sheet and compare numbers. They lack the critical vision to see beyond their own hatred.
While Anti-Apple folks look at devices, Apple users look at solutions. One thing that’s amazed me about my iPhone over the years is that my phone as hardware tends to vanish as an object and instead becomes more about the experience. It’s the magic of this experience that Apple is pursuing. This is something Apple does with all their products (desktops, laptops, towers, operating systems).
Here’s a personal example of solutions over device specs. Since the release of the first iPhone, I no longer carry either of my point and shoot cameras. Because of that, one spec that is important to me are improvements to the optics and how quickly the iPhone can take a photo. In February I upgraded to a 4S since I was going to be on a trip overseas and I wanted the better camera. I walked into an AT&T store, bought the new phone, logged into my iCloud account, and walked out with “my” phone. The new 4S had restored from my last iCloud backup earlier that day. It was painless and didn’t require tethering to any computer. My iPhone isn’t model specific, it’s solution specific. My phone is an identity that transcends the device itself.
Apple’s hardware refinements further support this. It’s about who I am on the go much more than what device I’m currently carrying in my pocket.
For awhile I thought we were past the spec wars. I thought people no longer cared about pushing and highlighting meaningless and sometimes misleading numbers. The Porsche Cayenne Turbo and the Jeep Grand Cherokee SRT8 both have V8 engines, both go from zero to 60 in under 5 seconds. However, there is a huge difference between what’s on paper, and the experience of driving. One is definitely a supermodel, the other was given a makeover.